In the olden days, music was promoted through a variety of methods, some of which included:
- Radio: Radio stations would play music and artists would pay to have their songs played on the air.
- TV: Artists would perform their music on television shows or have their music videos played on music video channels.
- Record stores: Physical copies of music were sold in record stores and music posters and other promotional materials were often displayed in the store to help promote the music.
- Concert: Live performances at concerts and music festivals were a popular way for artists to promote their music.
- Print media: Music magazines and newspapers would feature articles and reviews about artists and their music, helping to spread the word about new releases.
- Word of mouth: In the pre-internet era, people would often discover new music through recommendations from friends and family.
Music is promoted today through a combination of traditional and digital methods. Some of the ways that music is promoted today include:
- Streaming platforms: Music can be streamed on platforms like Spotify, Apple Music, and Pandora, which use algorithms to recommend music to listeners based on their listening history.
- Social media: Artists and record labels use social media platforms like Facebook, Instagram, and Twitter to promote new music and connect with fans.
- Music videos: Music videos are often released on platforms like YouTube, where they can be shared and viewed by millions of people.
- Concerts and tours: Live performances at concerts and music festivals are still a popular way for artists to promote their music.
- Radio: Radio stations continue to play a role in promoting music, although streaming platforms have largely replaced traditional radio as the primary way that people discover new music.
- Digital advertising: Artists and record labels use digital advertising on platforms like Google and Facebook to target specific demographics and promote their music.
